I am soo happy you are about to read my story right now. Let me introduce myself.
My name is Elena Radu, I am a passionate beauty professional who has been transforming lives through beauty for over a decade. I speak 4 languages Romanian, Russian, English and some French. My journey began in Moldova, where I fell in love with makeup as a little girl experimenting with my mom's cosmetics. My love for cosmetic products lead me into a roll of beauty advisor during my student years. From Avon, Oriflame, and Younique companies, I've honed my skills and knowledge across various brands. In 2013 my life took a huge turn when I decided to move to the U.S.. With dreams of redefining beauty, I pursued my passion and became a sought-after artist. After graduating from Roberts Jones Beauty Academy in 2015 and obtaining professional certifications in bridal and editorial makeup, same year I decided to venture my skills into editorial /bridal Airbrushed Makeup Technique. I was freelancing for about a year and in October 2016 I have joined MAC Cosmetics family, where I've achieved multiple certifications and embraced leadership roles.
In June 2018, I ventured into semi-permanent makeup, earning my certification as a Microblading artist under World Microblading Academy. Shortly thereafter, in July 2018, I launched my own business, Elena Radu Artistry, and established my salon suite within Blue Lion Salon Studios Birnham Woods, while still working at the MAC counter in The Woodlands.
By April 2019, I became an instructor for World Microblading Academy's online course, which required me to leave MAC. Life has its ways, and you can't predict it. What happened next, you might wonder? The answer is a miracle: God blessed me with a baby girl.
She was born in December 2019, so I decided to temporarily close my studio during my maternity leave. But as life often takes unexpected turns, the global lockdown of the COVID-19 pandemic hit at the beginning of 2020, changing everything.
It took me some time to return to my dream of redefining beauty. In September 2022, I decided to go back full-time in the beauty field and began collaborating as a contractor with Blush Artistry @blushartistrytx. Shortly after, I became one of the company's senior artists. In January 2024, I took an advanced one-on-one PMU class with Logan Lopez at Perfect 10 Academy, to refresh my knowledge and skills. With the encouragement of my family and the support of my PMU instructor, Logan, from @perfect10_beautybar, I made the leap to reopen my own beauty studio. And on March 1st.2024 I opened the doors to my own little beauty heaven. I continued my education in PMU industry, learning the latest trends on the market as Lip Blushing & Foxy Eyeliner with @5 Star Academy Now, here I am, filled with pride and gratitude for the journey that has brought me here. I've persevered and achieved something truly special.
Elena Radu Artistry stands as a testament to overcoming fears and embracing the beauty of transformation, both in myself and my clients. My life motto, "The beauty will save the world," drives every stroke of the brush, ensuring each client leaves not just looking beautiful, but feeling empowered and confident.
In collaboration with local & talented photographer Karolina Alburger our work has been featured in GMARO & OFFTOWN Magazine
Behind-the-scenes glimpse
My first male client that had Microblading procedure done back in 2018.
Elena Radu Artistry
26202 Oak Ridge Drive, Suite A-100, The Woodlands, Texas 77380, US
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